BUILDING A MARKET-DEVELOPMENT RELATIONSHIP
Distribution is
market development.
A framework for international distributors evaluating portfolio fit, market opportunity and a structured relationship with Vippy.
Do not just move
a product.
A strong distribution relationship connects the manufacturer's portfolio to identifiable customer needs in the destination market.
The distributor therefore evaluates product-market fit, customer segments, technical support requirements and the commercial structure required for development.
Four areas of
market development.
Identify relevant products and market applications.
Define target industrial and commercial segments.
Align product knowledge with customer evaluation needs.
Build an organised route for repeat commercial development.
Build a market.
Not just an order book.
The strongest distributor relationships are built around mutual visibility into market opportunity, technical requirements and the supply programme required to support growth.
Discuss a distribution partnership →